{"id":11069,"date":"2026-10-29T12:22:03","date_gmt":"2026-10-29T15:22:03","guid":{"rendered":"https:\/\/www.actionlabs.com.br\/?page_id=11069"},"modified":"2026-10-29T12:28:25","modified_gmt":"2026-10-29T15:28:25","slug":"projetos-reframe","status":"publish","type":"page","link":"https:\/\/www.actionlabs.com.br\/en\/projetos-reframe\/","title":{"rendered":"Reframe"},"content":{"rendered":"
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<\/span><\/span>Reframe<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Idealizado pela APRO e desenvolvido pela Action Labs, o Reframe re\u00fane calculadora de emiss\u00f5es, manual de boas pr\u00e1ticas e pontua\u00e7\u00e3o ESG numa \u00fanica plataforma para produtoras, ag\u00eancias e marcas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/span><\/span>O cliente<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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A APRO identificou uma demanda do pr\u00f3prio setor: produtoras, ag\u00eancias e marcas anunciantes precisavam medir e comprovar suas pr\u00e1ticas de sustentabilidade. Da\u00ed nasceu o Reframe, uma plataforma pensada para a realidade das produ\u00e7\u00f5es brasileiras.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/span><\/span>Como medir a sustentabilidade de uma produ\u00e7\u00e3o audiovisual sem uma r\u00e9gua adaptada ao Brasil?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/span><\/span>Faltavam m\u00e9tricas e ferramentas claras para mensurar as pr\u00e1ticas ambientais, sociais e de governan\u00e7a das produ\u00e7\u00f5es. Sem um sistema que reunisse c\u00e1lculo de emiss\u00f5es, boas pr\u00e1ticas e pontua\u00e7\u00e3o ESG, as produtoras n\u00e3o tinham como avaliar o pr\u00f3prio desempenho, mostr\u00e1-lo a clientes e financiadores ou saber onde melhorar.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/span><\/span>Tr\u00eas insumos, um produto digital<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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O projeto partiu de tr\u00eas materiais: a planilha-prot\u00f3tipo da calculadora de emiss\u00f5es criada pela Jundu Climate, um checklist ESG voltado ao setor, e o naming, o posicionamento e a identidade visual assinados pela Droga5. A Action Labs transformou esses materiais em produto. A metodologia da Jundu virou o motor da calculadora, o checklist virou a pontua\u00e7\u00e3o ESG e a identidade da Droga5 orientou o UX\/UI.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/span><\/span>Insumos<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Reunimos a metodologia clim\u00e1tica, o checklist ESG e a identidade da marca.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Calculadora<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Aplicamos os c\u00e1lculos da Jundu Climate como motor de emiss\u00f5es.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Produ\u00e7\u00e3o ESG<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Estruturamos o checklist como pontua\u00e7\u00e3o.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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<\/span><\/span>UX\/UI e desenvolvimento<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Desenhamos e constru\u00edmos a plataforma do zero.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Reframe<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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<\/span><\/span>A entrega<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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<\/span><\/span>O Reframe re\u00fane num s\u00f3 ambiente a calculadora de emiss\u00f5es de gases de efeito estufa, o manual de boas pr\u00e1ticas e a pontua\u00e7\u00e3o ESG. A produtora calcula o impacto da produ\u00e7\u00e3o, consulta orienta\u00e7\u00f5es para reduzi-lo e gera dados compar\u00e1veis para apresentar a clientes e financiadores.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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\n\n\t\t\t\n\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t<\/div>\n\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/span><\/span>O que o Reframe prop\u00f5e para o setor<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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O Reframe foi conclu\u00eddo em 2025 e est\u00e1 dispon\u00edvel em reframe.com.br. A plataforma foi criada para dar ao audiovisual m\u00e9tricas claras de sustentabilidade, apoiar decis\u00f5es mais conscientes durante a produ\u00e7\u00e3o e estabelecer um padr\u00e3o ESG mensur\u00e1vel para o setor.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/span><\/span>Design de Produtos e Servi\u00e7os: feito para quem vai usar<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Um produto bonito que ningu\u00e9m usa n\u00e3o cumpre seu papel, por mais caprichado que pare\u00e7a. A gente cocria produtos e servi\u00e7os digitais com o usu\u00e1rio no centro de cada decis\u00e3o, do briefing ao fluxo completo. Cada hip\u00f3tese \u00e9 testada com quem vai usar de verdade, antes de qualquer linha de c\u00f3digo de produ\u00e7\u00e3o. O resultado \u00e9 um roadmap validado, pronto para ir ao mercado sem retrabalho.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\tSAIBA MAIS SOBRE<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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sustentabilidade que vira m\u00e9trica no audiovisual brasileiro.<\/p>","protected":false},"author":1,"featured_media":11075,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":"","two_page_speed":[]},"categories":[6],"tags":[],"acf":[],"yoast_head":"\nAction Labs - Projeto<\/title>\n<meta name=\"description\" content=\"Conhe\u00e7a a inova\u00e7\u00e3o com a metodologia da Action Labs. 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