{"id":11233,"date":"2026-11-04T13:35:32","date_gmt":"2026-11-04T16:35:32","guid":{"rendered":"https:\/\/www.actionlabs.com.br\/?page_id=11233"},"modified":"2026-11-04T13:51:18","modified_gmt":"2026-11-04T16:51:18","slug":"aplicativo-neibor","status":"publish","type":"page","link":"https:\/\/www.actionlabs.com.br\/en\/aplicativo-neibor\/","title":{"rendered":"Neibor"},"content":{"rendered":"
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Neibor<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A Action Labs levou o Neibor da imers\u00e3o \u00e0s lojas de aplicativos com PoC Design. \u00c9 uma plataforma hiperlocal em ingl\u00eas, espanhol e portugu\u00eas, lan\u00e7ada no mercado americano em 2026.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/span><\/span><\/span>Um bairro mais conectado<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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O Neibor nasceu de uma constata\u00e7\u00e3o: as pessoas querem viver em bairros mais conectados, \u00fateis e seguros, mas a vida local est\u00e1 fragmentada. A proposta \u00e9 reunir num s\u00f3 lugar vizinhos, prestadores de servi\u00e7o e com\u00e9rcios do bairro, com a confian\u00e7a como base de cada troca.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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<\/span><\/span>Como criar confian\u00e7a entre vizinhos que nem sempre falam a mesma l\u00edngua e acabaram de chegar ao bairro?<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t
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<\/span><\/span>Nos Estados Unidos, muita gente que precisa de uma rede local acabou de chegar: imigrantes que n\u00e3o sabem onde cortar o cabelo ou achar um encanador de confian\u00e7a. Do outro lado, pequenos prestadores vivem de indica\u00e7\u00e3o e n\u00e3o querem an\u00fancios caros. Faltava um espa\u00e7o sem ru\u00eddo para contratar, vender e pedir ajuda perto.<\/span><\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Da imers\u00e3o \u00e0 prioriza\u00e7\u00e3o em dois meses<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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O projeto seguiu o PoC Design. Na imers\u00e3o, analisamos 11 plataformas de refer\u00eancia, como Nextdoor e Nebenan.de, e constru\u00edmos seis personas: de imigrantes rec\u00e9m-chegados a uma professora aposentada e pequenos empreendedores. Um workshop de idea\u00e7\u00e3o gerou as funcionalidades, que foram votadas, consolidadas e organizadas em m\u00f3dulos de entrega.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Immersion<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Benchmark de 11 plataformas e 6 personas.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Ideation<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Workshop, vota\u00e7\u00e3o e consolida\u00e7\u00e3o das ideias.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Prioritization<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Funcionalidades organizada em m\u00f3dulos de desenvovimento.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Prototyping<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Prot\u00f3tipo naveg\u00e1vel das jornadas no Figma.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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Lan\u00e7amento<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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App publicado nas lojas em 2026.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Neibor<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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O mapa \u00e9 a porta de entrada<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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O mapa interativo \u00e9 a porta de entrada do Neibor. O usu\u00e1rio encontra servi\u00e7os e oportunidades por perto e alterna entre mapa e lista, com filtros por dist\u00e2ncia, avalia\u00e7\u00e3o e categoria. Perfis verificados com avalia\u00e7\u00f5es de vizinhos ajudam na escolha, e o chat traduz as conversas automaticamente entre ingl\u00eas, espanhol e portugu\u00eas. O app tem ainda feed local, espa\u00e7o para doa\u00e7\u00f5es e ajuda m\u00fatua e login social. A Action Labs tamb\u00e9m criou a identidade visual e a landing page.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Do kickoff \u00e0s lojas em nove meses<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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O projeto come\u00e7ou em outubro de 2025, e o app chegou \u00e0s lojas em julho de 2026, j\u00e1 em tr\u00eas idiomas para o mercado americano. Depois do lan\u00e7amento, o time seguiu com ajustes de usabilidade.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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PoC Design: valide a ideia antes de construir<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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A gente sabe que toda ideia parece boa no papel, o dif\u00edcil \u00e9 descobrir se ela funciona antes de gastar meses de desenvolvimento. Por isso constru\u00edmos provas de conceito e prot\u00f3tipos funcionais, testados com usu\u00e1rios reais em poucas semanas. Assim voc\u00ea decide com dados na m\u00e3o se segue ou ajusta, sem depender de achismo.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t

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\n\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t\t\t\n\t\t\t\t<\/path><\/svg>\t\t\t<\/span>\n\t\t\t\t\t\tSAIBA MAIS SOBRE<\/span>\n\t\t<\/span>\n\t\t\t\t\t<\/a>\n\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t
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\n\t\t\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

App de vizinhan\u00e7a multil\u00edngue, do PoC Design \u00e0s lojas dos EUA<\/p>","protected":false},"author":1,"featured_media":11415,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":"","two_page_speed":[]},"categories":[6],"tags":[],"acf":[],"yoast_head":"\nAction Labs - Neibor<\/title>\n<meta name=\"description\" content=\"Como a Action Labs usou PoC Design para criar um app de vizinhan\u00e7a multil\u00edngue e lan\u00e7\u00e1-lo nos EUA em nove meses.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.actionlabs.com.br\/en\/aplicativo-neibor\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Action Labs - Neibor\" \/>\n<meta property=\"og:description\" content=\"Como a Action Labs usou PoC Design para criar um app de vizinhan\u00e7a multil\u00edngue e lan\u00e7\u00e1-lo nos EUA em nove meses.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.actionlabs.com.br\/en\/aplicativo-neibor\/\" \/>\n<meta property=\"og:site_name\" content=\"Action Labs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/actionlabsbr\/\" \/>\n<meta property=\"article:modified_time\" content=\"2026-11-04T16:51:18+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.actionlabs.com.br\/wp-content\/uploads\/2026\/11\/imagem-capa-projetos-scaled.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"2560\" \/>\n\t<meta property=\"og:image:height\" content=\"1429\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:site\" content=\"@ActionLabsBr\" \/>\n<meta name=\"twitter:label1\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data1\" content=\"4 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.actionlabs.com.br\/aplicativo-neibor\/\",\"url\":\"https:\/\/www.actionlabs.com.br\/aplicativo-neibor\/\",\"name\":\"Action Labs - 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