{"id":4323,"date":"2021-05-23T16:09:32","date_gmt":"2021-05-23T19:09:32","guid":{"rendered":"https:\/\/preprod.actionlabs.com.br\/?page_id=4323"},"modified":"2026-10-20T14:38:41","modified_gmt":"2026-10-20T17:38:41","slug":"conectcar-meios-de-pagamento-eletronico","status":"publish","type":"page","link":"https:\/\/www.actionlabs.com.br\/en\/projetos-old\/conectcar-meios-de-pagamento-eletronico\/","title":{"rendered":"ConectCar"},"content":{"rendered":"
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PROJECTS<\/a><\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ConectCar<\/h1>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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ConectCar is an electronic payment company that operates in the opening of toll gates and parking lots. By device inserted in the sticker, the automatic turnstiles make the reading, freeing the passage of vehicles at the turnstiles.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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#marketing
\n#communication
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BRANDING RESULTS AND DIGITAL PRESENCE<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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In Brazil, there are more than 900 car parks with agreements and presence on 100% of the country's toll roads, which allow users to pass without the need to issue tickets or money.<\/p>

Com a parceria, a Action Labs<\/strong> vem atuando para ampliar a presen\u00e7a da marca no ambiente digital, criando desde campanhas pontuais de abrang\u00eancia a projetos de varejo e rede de aceita\u00e7\u00e3o, al\u00e9m de a\u00e7\u00f5es peri\u00f3dicas nas redes sociais.<\/p>

E o trabalho de branding <\/i>n\u00e3o estaria completo sem o cuidadoso desenvolvimento da personalidade da marca ConectCar, o que engloba a mudan\u00e7a em toda a sua identidade visual.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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TRANSPORTING EASE TO CUSTOMERS<\/h2>\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t
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Ideias que estreitam a rela\u00e7\u00e3o entre o p\u00fablico e a empresa, ao mesmo tempo em que traduzem a identidade da marca. Uma das campanhas criadas pela Action Labs foi a \u201cPJ Gamer\u201d, um projeto com o intuito de mostrar que \u00e9 poss\u00edvel gerenciar as despesas e controlar as passagens de forma simples e 100% digital.<\/p>

E a \u201cSuperpoderes\u201d contou com inser\u00e7\u00f5es no digital e offline. Aqui, o objetivo foi transmitir a ideia de que os clientes ConectCar s\u00e3o \u201csuper-her\u00f3is\u201d, com seus ve\u00edculos passando direto pelas cancelas de ped\u00e1gio e estacionamento sem a necessidade de mexer em dinheiro ou cart\u00e3o. Outro destaque foi o projeto \u201cHist\u00f3rias da Estrada\u201d, que homenageia o Dia dos Caminhoneiros compartilhando suas hist\u00f3rias e experi\u00eancias de vida nas redes sociais.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t

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Uma das a\u00e7\u00f5es de destaque foi a de destination marketing – conceito em que os usu\u00e1rios s\u00e3o impactados durante o deslocamento -, utilizando a ferramenta Waze<\/strong>.<\/p>

With the Takeover, a banner that pops while the vehicle is completely stopped, specific communication strategies<\/strong> were used for each segment, in addition to A\/B testing with all type designs and images related to the moment when the segment is being used, for example: malls, parking lots and Ipiranga service stations.<\/p>\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t

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A ConectCar \u00e9 uma empresa de pagamento eletr\u00f4nico para abertura de cancelas em ped\u00e1gios e estacionamentos.<\/p>","protected":false},"author":1,"featured_media":4425,"parent":311,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"elementor_header_footer","meta":{"_acf_changed":false,"content-type":"","inline_featured_image":false,"footnotes":"","two_page_speed":[]},"categories":[6],"tags":[],"acf":[],"yoast_head":"\nConectCar - Action Labs Meios de pagamento eletr\u00f4nico<\/title>\n<meta name=\"description\" content=\"A ConectCar \u00e9 uma empresa de meios de pagamento eletr\u00f4nico que atua na abertura de cancelas de ped\u00e1gios e estacionamentos.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.actionlabs.com.br\/en\/projetos-old\/conectcar-meios-de-pagamento-eletronico\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"ConectCar - 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