{"id":1739,"date":"2018-08-29T09:18:17","date_gmt":"2018-08-29T12:18:17","guid":{"rendered":"http:\/\/www.actionlabs.com.br\/?p=1739"},"modified":"2018-08-30T10:58:31","modified_gmt":"2018-08-30T13:58:31","slug":"follow-lajoy-e-plataformas-de-mobilizacao-social","status":"publish","type":"post","link":"https:\/\/www.actionlabs.com.br\/en\/insights\/follow-lajoy-e-plataformas-de-mobilizacao-social\/","title":{"rendered":"About Follow, Lajoy and the Social Mobilization platforms"},"content":{"rendered":"<p class=\"m_-6801283769699198582inbox-inbox-p1 translation-block\">On the weekend of Aug 25th and 26th the first case of public opinion manipulation of these elections was published. Evidence seems to show that PT campaigns paid influencers to publish opinions and share content defined by the party.  The network first invited users to \u201cdiscuss matters regarding the left party\u201d, but is was a scheme specially designed to promote themes of that party\u2019s campaign, as a paid advertising which is considered an election-related felony.<\/p>\n<p class=\"m_-6801283769699198582inbox-inbox-p3\"><span class=\"m_-6801283769699198582inbox-inbox-s2\"><a href=\"https:\/\/twitter.com\/diegoescosteguy\/status\/1033876376129097729\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/twitter.com\/diegoescosteguy\/status\/1033876376129097729&amp;source=gmail&amp;ust=1535630480234000&amp;usg=AFQjCNFwIhKk7KxBL_54fmoIAw8Sf1GsSg\">&gt;&gt; See more about the Follow \/ Lajoy case and follow the next steps of the story<\/a><\/span><\/p>\n<p class=\"m_-6801283769699198582inbox-inbox-p2 translation-block\">It is our duty at Action Labs to contribute to this debate as communication professionals, specialists in digital products, social media and creators of Mobnex, which is a platform that has been used in campaigns throughout the country. And cannot express anything different from repudiation and a hopeful expectation that such bad actions will be punished.<\/p>\n<p class=\"m_-6801283769699198582inbox-inbox-p3 translation-block\">While platforms such as Mobnex are communication accelerators among citizend and can be useful tools for campaigns, schemes such as FollowNow, by Lajoy, are the old well-known corrupted model \u2013 which uses citizens\u2019 needs so that it can buy their loyalty. Instead of offering proposals and solutions, and then conquer people\u2019s hearts so that they defend their ideas, these politicians offer influencers money for them to spread their messages, simulating a spontaneous popular initiative. This is not only illegal, but it is also unethical and undemocratic.<\/p>\n<p><img fetchpriority=\"high\" decoding=\"async\" class=\"alignnone wp-image-1743 size-full\" src=\"http:\/\/www.actionlabs.com.br\/wp-content\/uploads\/2018\/08\/influencers2-e1535545776677.jpg\" alt=\"Plataformas de Mobiliza\u00e7\u00e3o Social\" width=\"650\" height=\"434\" \/><\/p>\n<p class=\" translation-block\">For this kind of politician \u2013 and \u201cpolitical professionals\u201d - poverty and ignorance are field of the game. This type of public men benefit from unemployment, crisis and the perpetuation of human poverty. After all, the influencers who accepted this kind of \u201cbusiness\u201d are nothing more than people with free time and financial needs. They are no different from the victims of the old Brazilian colonelism.<\/p>\n<p class=\" translation-block\">We created the platform called Mobnex based on democratic principle for the mobilization of great campaigns and we reject any form of irregular propaganda scheme, sale of opinions and vote buying. We had the privilege of discussing mobilization strategies with the President Obama\u2019s team and also of studying the concepts which moved the Arab Spring. And these experiences reaffirm our deep belief in democracy \u2013 not only in times of elections, but as an interaction dynamics between citizens and public men. We created a type of platform that reduces communication noise between the political class and society and, differently from bad schemes such as the aforementioned, we privilege the truth over manipulated facts.<\/p>\n<p class=\"m_-6801283769699198582inbox-inbox-p3\"><span class=\"m_-6801283769699198582inbox-inbox-s1\">Our goal is to allow the common citizen to participate in the political life more intensely. When we achieve this goal, what happens is that the rehearsed speech of hired parties and professional politicians is overcome by the multiplicity of opinions of politically active citizens. Citizens who produce wealth by means of their work, teach in schools, take care of their families, create innovative businesses. Our platform gives everyone the opportunity of getting politically involved. Because we believe that what needs to change is the relationship between politicians and citizens, no matter what ideas this or that candidate has.<\/span><\/p>\n<p class=\" translation-block\">Some politicians have already understood this change. We could see that in several of the Mobnex campaigns and this gives us a lot of hope.<\/p>\n<p>But some others are still far from comprehending the magnitude of these transformations and they insist in the ignorance politics. This makes us sad and angry. But we firmly believe that this is a path that can only go ahead. And we hope justice is served (not only with regards to elections).<span class=\"m_-6801283769699198582inbox-inbox-Apple-converted-space\">\u00a0<\/span><\/p>\n<p class=\"m_-6801283769699198582inbox-inbox-p3\">Action Labs\/Mobnex team<\/p>\n<p><a href=\"https:\/\/twitter.com\/diegoescosteguy\/status\/1033876376129097729\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=https:\/\/twitter.com\/diegoescosteguy\/status\/1033876376129097729&amp;source=gmail&amp;ust=1535630480234000&amp;usg=AFQjCNFwIhKk7KxBL_54fmoIAw8Sf1GsSg\"><span class=\"m_-6801283769699198582inbox-inbox-s3\">&gt;&gt; See more about the Follow \/ Lajoy case and follow the next steps of the story<\/span><\/a><br \/>\n<span class=\"m_-6801283769699198582inbox-inbox-s3\"><a href=\"http:\/\/www.mobnex.com.br\/\" target=\"_blank\" rel=\"noopener noreferrer\" data-saferedirecturl=\"https:\/\/www.google.com\/url?q=http:\/\/www.mobnex.com.br&amp;source=gmail&amp;ust=1535630480234000&amp;usg=AFQjCNFhmyoVp-sm8aSIPoe6OiYMtLeLxg\">&gt;&gt; Conhe\u00e7a a plataforma Mobnex<\/a><\/span><\/p>","protected":false},"excerpt":{"rendered":"<p>No final de semana dos dias 25 e 26\/08 veio \u00e0 tona o primeiro grande caso de manipula\u00e7\u00e3o da opini\u00e3o p\u00fablica das elei\u00e7\u00f5es deste ano. Ao que tudo indica, campanhas ligadas ao PT utilizavam influenciadores pagos\u00a0para emitir opini\u00f5es e compartilhar conte\u00fados definidos pelo partido. Convidando usu\u00e1rios inicialmente para \u201cdiscutir assuntos ligados \u00e0 esquerda\u201d, a rede [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1741,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":"","two_page_speed":[]},"categories":[1],"tags":[78,74,79,75,76,77,80],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Sobre a Follow, Lajoy e as plataformas de Mobiliza\u00e7\u00e3o Social - Action Labs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.actionlabs.com.br\/en\/insights\/follow-lajoy-e-plataformas-de-mobilizacao-social\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Sobre a Follow, Lajoy e as plataformas de Mobiliza\u00e7\u00e3o Social - Action Labs\" \/>\n<meta property=\"og:description\" content=\"No final de semana dos dias 25 e 26\/08 veio \u00e0 tona o primeiro grande caso de manipula\u00e7\u00e3o da opini\u00e3o p\u00fablica das elei\u00e7\u00f5es deste ano. 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