{"id":2859,"date":"2020-03-03T15:22:22","date_gmt":"2020-03-03T18:22:22","guid":{"rendered":"https:\/\/www.actionlabs.com.br\/?p=2859"},"modified":"2021-05-31T18:38:30","modified_gmt":"2021-05-31T21:38:30","slug":"action-labs-atua-no-branding-e-presenca-digital-da-conectcar","status":"publish","type":"post","link":"https:\/\/www.actionlabs.com.br\/en\/insights\/action-labs-atua-no-branding-e-presenca-digital-da-conectcar\/","title":{"rendered":"Action Labs works on ConectCar\u2019s branding and digital presence"},"content":{"rendered":"<p class=\" translation-block\"><strong>Action Labs<\/strong> began the year with news. Since January, we are responsible for the creation and execution of strategies <strong>focused on branding<\/strong> for ConectCar, an automatic payment service for tolls and car parks for cars, trucks, buses and vans.<\/p>\n<p>By means of a device that is inserted inside the sticker, automatic gates are able to open for vehicles. ConectCar has more than 900 partner car parks and is present in all toll roads in Brazil, which allows users to go by without having to get tickets or money.<\/p>\n<p class=\" translation-block\">Using the <strong>expertise<\/strong> of Action Labs in user acquisition, the main goal is to contribute to the strengthening the brand and its relation to the public of interest of the company.<\/p>\n<p class=\" translation-block\">One of the actions that was already performed in the first month was destination marketing\u2015 a concept in which users are impacted while they are commuting \u2015, using <strong>Waze<\/strong>.<\/p>\n<p class=\" translation-block\">With the Takeover, a banner that pops while the vehicle is completely stopped, specific <strong>communication strategies<\/strong> were used for each segment, in addition to A\/B testing with all type designs and images related to the moment when the segment is being used, for example: malls, parking lots and Ipiranga service stations.<\/p>\n<p>&nbsp;<\/p>\n<p class=\" translation-block\">Discover <a href=\"https:\/\/www.conectcar.com\/\" target=\"_self\">ConectCar<\/a>!<\/p>","protected":false},"excerpt":{"rendered":"<p>A Action Labs iniciou o ano com novidades. Desde janeiro, \u00e9 respons\u00e1vel pela cria\u00e7\u00e3o e execu\u00e7\u00e3o de estrat\u00e9gias com foco em branding para a ConectCar, servi\u00e7o de pagamento autom\u00e1tico de ped\u00e1gios e estacionamentos destinados a ve\u00edculos de passeio, caminh\u00f5es, \u00f4nibus e vans. Por meio de um dispositivo inserido no adesivo, as cancelas autom\u00e1ticas fazem a [&hellip;]<\/p>","protected":false},"author":1,"featured_media":3225,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":"","two_page_speed":[]},"categories":[156,1],"tags":[121,123,16,85,25,122],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Action Labs atua no branding e presen\u00e7a digital da ConectCar - Action Labs<\/title>\n<meta name=\"description\" content=\"Flowing apresenta um sistema voltado para o monitoramento da sa\u00fade e incentivo \u00e0 mudan\u00e7a de h\u00e1bitos, por meio de um aplicativo desenvolvido pela Action Labs\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.actionlabs.com.br\/en\/insights\/action-labs-atua-no-branding-e-presenca-digital-da-conectcar\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Action Labs atua no branding e presen\u00e7a digital da ConectCar - Action Labs\" \/>\n<meta property=\"og:description\" content=\"Flowing apresenta um sistema voltado para o monitoramento da sa\u00fade e incentivo \u00e0 mudan\u00e7a de h\u00e1bitos, por meio de um aplicativo desenvolvido pela Action Labs\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.actionlabs.com.br\/en\/insights\/action-labs-atua-no-branding-e-presenca-digital-da-conectcar\/\" \/>\n<meta property=\"og:site_name\" content=\"Action Labs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/actionlabsbr\/\" \/>\n<meta property=\"article:published_time\" content=\"2020-03-03T18:22:22+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-31T21:38:30+00:00\" \/>\n<meta property=\"og:image\" content=\"http:\/\/www.actionlabs.com.br\/wp-content\/uploads\/2018\/12\/action-labs-insights-bright-cities.jpg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ActionLabsBr\" \/>\n<meta name=\"twitter:site\" content=\"@ActionLabsBr\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.actionlabs.com.br\/insights\/action-labs-atua-no-branding-e-presenca-digital-da-conectcar\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.actionlabs.com.br\/insights\/action-labs-atua-no-branding-e-presenca-digital-da-conectcar\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.actionlabs.com.br\/#\/schema\/person\/5370fb9e1fff7c7c94f6054016af499f\"},\"headline\":\"Action Labs atua no branding e presen\u00e7a digital da ConectCar\",\"datePublished\":\"2020-03-03T18:22:22+00:00\",\"dateModified\":\"2021-05-31T21:38:30+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.actionlabs.com.br\/insights\/action-labs-atua-no-branding-e-presenca-digital-da-conectcar\/\"},\"wordCount\":230,\"publisher\":{\"@id\":\"https:\/\/www.actionlabs.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.actionlabs.com.br\/insights\/action-labs-atua-no-branding-e-presenca-digital-da-conectcar\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.actionlabs.com.br\/wp-content\/uploads\/2020\/03\/Sem-Ti\u0301tulo-1.png\",\"keywords\":[\"Acelera\u00e7\u00e3o\",\"Flowing\",\"inova\u00e7\u00e3o\",\"metodologia\",\"plataforma\",\"Startup\"],\"articleSection\":[\"Em destaque\",\"Insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.actionlabs.com.br\/insights\/action-labs-atua-no-branding-e-presenca-digital-da-conectcar\/\",\"url\":\"https:\/\/www.actionlabs.com.br\/insights\/action-labs-atua-no-branding-e-presenca-digital-da-conectcar\/\",\"name\":\"Action Labs atua no branding e presen\u00e7a digital da ConectCar - 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