{"id":3169,"date":"2021-01-29T16:58:47","date_gmt":"2021-01-29T19:58:47","guid":{"rendered":"https:\/\/www.actionlabs.com.br\/?p=3169"},"modified":"2021-05-10T11:35:29","modified_gmt":"2021-05-10T14:35:29","slug":"bright-cities-ajuda-rio-claro-tornar-gestao-publica-mais-inteligente","status":"publish","type":"post","link":"https:\/\/www.actionlabs.com.br\/en\/insights\/bright-cities-ajuda-rio-claro-tornar-gestao-publica-mais-inteligente\/","title":{"rendered":"Bright Cities helps Rio Claro make their public management smarter"},"content":{"rendered":"<h3><em>The platform by the homonymous startup from Campinas uses technology and communication by Action Labs\u00a0<\/em><\/h3>\n<p class=\" translation-block\">After cities such as Riad, in Saudi Arabia, Curitiba, Juazeiro do Norte and Campinas, now it is time for <strong>Rio Claro<\/strong> to advance towards becoming a <strong>smart city<\/strong>. On January 22nd, the mayor <strong>Gustavo Perissinoto<\/strong> was introduced to a complete diagnosis of his city, with data regarding 150 indicators including Mobility, Energy, Health and Environment.<\/p>\n<p class=\" translation-block\">This <strong>data<\/strong> was obtained by Bright Cities, which is a platform that is capable of identifying and <strong>suggesting actions<\/strong> to make cities smarter and smarter. The tool includes <strong>resources<\/strong> which improve services, public management and people\u2019s <strong>quality of life<\/strong>. With more than 208 thousand inhabitants, Rio Claro now has this exclusive methodology available so that it can accelerate its decision making processes and identify priority actions in the context of the city. The platform was conceived by <strong>Raquel Cardamone<\/strong>, a researcher of <strong>Unicamp<\/strong> and an expert in Smart Cities, and <strong>Action Labs<\/strong> structured it as a digital product, formulating the brand and communication strategy as well as the technological development and evolution.<\/p>\n<p class=\" translation-block\">But the question is: do you know what makes a <strong>smart<\/strong> city? Despite being a recent concept, the idea of a smart city has been part of the planning of several cities in the world for some time. <strong>Smart Cities<\/strong> are those which use technology in its organization process in order to improve <strong>people\u2019s<\/strong> well-being wherever they are.<\/p>\n<p class=\" translation-block\">In the world, besides Riad, another good example of a smart city is <strong>Songdo<\/strong>, in South Korea. It is undoubtedly the most important city with regards to <strong>Smart Cities<\/strong>, after all it was the first one to be built under this concept. Traffic, traffic lights, garbage disposal and even water taxis can be controlled through <strong>wireless internet<\/strong>. In Brazil, <strong>Curitiba<\/strong> innovated in the context of sustainability by being the first city in the country to test electric cars monitored by <strong>Ecoel\u00e9trico<\/strong>, a fleet of cars formed in 2014 to perform public services and reduce <strong>greenhouse gas<\/strong> emissions.<\/p>\n<p class=\" translation-block\">The <strong>innovations<\/strong> of smart cities are not only thought about for technological development but also for the urban environment as a whole, which is something that is directly connected to the perspective of a <strong>better city<\/strong> \u2013 it is sectors that go from garbage collection and air pollution to social housing, after all population growth makes it necessary for mayors and governors to take action in order to maintain control over social and economic problems. This is why the right <strong>tool<\/strong> can in fact make a difference when assessing every situation and identifying which <strong>improvements<\/strong> can be made in accordance with <strong>local needs<\/strong>.<\/p>","protected":false},"excerpt":{"rendered":"<p>Plataforma da start up de Campinas de mesmo nome tem tecnologia e comunica\u00e7\u00e3o da Action Labs\u00a0 Depois de cidades como Riad, na \u00c1r\u00e1bia Saudita, Curitiba, Juazeiro do Norte e Campinas, agora \u00e9 a vez de Rio Claro avan\u00e7ar rumo a meta de tornar-se uma cidade inteligente. No dia 22 de janeiro foi apresentado ao prefeito [&hellip;]<\/p>","protected":false},"author":1,"featured_media":3182,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":"","two_page_speed":[]},"categories":[156,1],"tags":[83,124,16,25,126,125],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Bright Cities ajuda Rio Claro a tornar gest\u00e3o p\u00fablica mais inteligente - Action Labs<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.actionlabs.com.br\/en\/insights\/bright-cities-ajuda-rio-claro-tornar-gestao-publica-mais-inteligente\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Bright Cities ajuda Rio Claro a tornar gest\u00e3o p\u00fablica mais inteligente - Action Labs\" \/>\n<meta property=\"og:description\" content=\"Plataforma da start up de Campinas de mesmo nome tem tecnologia e comunica\u00e7\u00e3o da Action Labs\u00a0 Depois de cidades como Riad, na \u00c1r\u00e1bia Saudita, Curitiba, Juazeiro do Norte e Campinas, agora \u00e9 a vez de Rio Claro avan\u00e7ar rumo a meta de tornar-se uma cidade inteligente. No dia 22 de janeiro foi apresentado ao prefeito [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.actionlabs.com.br\/en\/insights\/bright-cities-ajuda-rio-claro-tornar-gestao-publica-mais-inteligente\/\" \/>\n<meta property=\"og:site_name\" content=\"Action Labs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/actionlabsbr\/\" \/>\n<meta property=\"article:published_time\" content=\"2021-01-29T19:58:47+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2021-05-10T14:35:29+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.actionlabs.com.br\/wp-content\/uploads\/2021\/02\/Smart_City_image.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1024\" \/>\n\t<meta property=\"og:image:height\" content=\"576\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ActionLabsBr\" \/>\n<meta name=\"twitter:site\" content=\"@ActionLabsBr\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"3 minutes\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.actionlabs.com.br\/insights\/bright-cities-ajuda-rio-claro-tornar-gestao-publica-mais-inteligente\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.actionlabs.com.br\/insights\/bright-cities-ajuda-rio-claro-tornar-gestao-publica-mais-inteligente\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.actionlabs.com.br\/#\/schema\/person\/5370fb9e1fff7c7c94f6054016af499f\"},\"headline\":\"Bright Cities ajuda Rio Claro a tornar gest\u00e3o p\u00fablica mais inteligente\",\"datePublished\":\"2021-01-29T19:58:47+00:00\",\"dateModified\":\"2021-05-10T14:35:29+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.actionlabs.com.br\/insights\/bright-cities-ajuda-rio-claro-tornar-gestao-publica-mais-inteligente\/\"},\"wordCount\":517,\"publisher\":{\"@id\":\"https:\/\/www.actionlabs.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.actionlabs.com.br\/insights\/bright-cities-ajuda-rio-claro-tornar-gestao-publica-mais-inteligente\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.actionlabs.com.br\/wp-content\/uploads\/2021\/02\/Smart_City_image.jpg\",\"keywords\":[\"Bright Cities\",\"cidade inteligente\",\"inova\u00e7\u00e3o\",\"plataforma\",\"rio claro\",\"smart city\"],\"articleSection\":[\"Em destaque\",\"Insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.actionlabs.com.br\/insights\/bright-cities-ajuda-rio-claro-tornar-gestao-publica-mais-inteligente\/\",\"url\":\"https:\/\/www.actionlabs.com.br\/insights\/bright-cities-ajuda-rio-claro-tornar-gestao-publica-mais-inteligente\/\",\"name\":\"Bright Cities ajuda Rio Claro a tornar gest\u00e3o p\u00fablica mais inteligente - 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