{"id":615,"date":"2017-07-12T16:33:46","date_gmt":"2017-07-12T19:33:46","guid":{"rendered":"http:\/\/www.actionlabs.com.br\/?p=615"},"modified":"2017-09-15T15:33:22","modified_gmt":"2017-09-15T18:33:22","slug":"trabalhando-com-ideias-de-viabilidade-duvidosa","status":"publish","type":"post","link":"https:\/\/www.actionlabs.com.br\/en\/insights\/trabalhando-com-ideias-de-viabilidade-duvidosa\/","title":{"rendered":"Working with fishy ideas"},"content":{"rendered":"<p><em>A proof of concept is even more valuable when the technical viability of a solution is not certain. It can indicate surprising alternatives.<\/em><\/p>\n<p><span style=\"font-weight: 400;\">After the end of the ideation phase we start preparing for the next step, which is Prototyping. We have so far been studying about the problem and now we are going to the field to investigate all the possibilities of solution. All these possibilities are registered as insights and separated for a viability study, which consists of tests and validations, which can count on 3D prints or simple molds. <\/span><\/p>\n<p><span style=\"font-weight: 400;\">But the reality is that the ideation phase is not always the one that shows the best way collected in the immersion phase. Prototyping is not viable for technological, financial issues or the incapacity of the company to take it into the market with the expected success. <\/span><\/p>\n<blockquote><p><span style=\"font-weight: 400;\"><strong>In these cases, what can you do?<\/strong> <\/span><\/p><\/blockquote>\n<p><span style=\"font-weight: 400;\">Giving up or persisting? If you opt for the second option your success chances increase, because it means you really believe your idea and the data collected up till this point.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, it will be necessary to study about a restructuring or a possible pivoting (which means altering the course of the project). And believe it: it is a magical moment!<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The discovery that the Earth was not flat was made while trying to get to the Indias.<\/span><\/p>\n<p class=\" translation-block\">Are you interested in making a PoC with us? Get in touch with us and discover our projects.<\/p>","protected":false},"excerpt":{"rendered":"<p>Uma prova de conceito \u00e9 ainda mais valiosa quando a viabilidade t\u00e9cnica de uma solu\u00e7\u00e3o n\u00e3o \u00e9 certa. Ela pode indicar alternativas surpreendentes. Encerrando a fase de idea\u00e7\u00e3o j\u00e1 come\u00e7amos a nos preparar para a seguinte, que \u00e9 de Prototipagem. At\u00e9 aqui nos debru\u00e7amos sobre o problema e partimos a campo para investigar todas as [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1228,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":"","two_page_speed":[]},"categories":[1],"tags":[53,62,16,60,51,61,14,59,58],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Trabalhando com ideias de viabilidade duvidosa - Action Labs<\/title>\n<meta name=\"description\" content=\"Uma prova de conceito \u00e9 ainda mais valiosa quando a viabilidade t\u00e9cnica de uma solu\u00e7\u00e3o n\u00e3o \u00e9 certa. Ela pode indicar alternativas surpreendentes.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.actionlabs.com.br\/en\/insights\/trabalhando-com-ideias-de-viabilidade-duvidosa\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Trabalhando com ideias de viabilidade duvidosa - Action Labs\" \/>\n<meta property=\"og:description\" content=\"Uma prova de conceito \u00e9 ainda mais valiosa quando a viabilidade t\u00e9cnica de uma solu\u00e7\u00e3o n\u00e3o \u00e9 certa. Ela pode indicar alternativas surpreendentes.\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.actionlabs.com.br\/en\/insights\/trabalhando-com-ideias-de-viabilidade-duvidosa\/\" \/>\n<meta property=\"og:site_name\" content=\"Action Labs\" \/>\n<meta property=\"article:publisher\" content=\"https:\/\/www.facebook.com\/actionlabsbr\/\" \/>\n<meta property=\"article:published_time\" content=\"2017-07-12T19:33:46+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-09-15T18:33:22+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.actionlabs.com.br\/wp-content\/uploads\/2017\/07\/action-labs-insights-12.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"1920\" \/>\n\t<meta property=\"og:image:height\" content=\"1080\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"admin\" \/>\n<meta name=\"twitter:card\" content=\"summary_large_image\" \/>\n<meta name=\"twitter:creator\" content=\"@ActionLabsBr\" \/>\n<meta name=\"twitter:site\" content=\"@ActionLabsBr\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"admin\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"Article\",\"@id\":\"https:\/\/www.actionlabs.com.br\/insights\/trabalhando-com-ideias-de-viabilidade-duvidosa\/#article\",\"isPartOf\":{\"@id\":\"https:\/\/www.actionlabs.com.br\/insights\/trabalhando-com-ideias-de-viabilidade-duvidosa\/\"},\"author\":{\"name\":\"admin\",\"@id\":\"https:\/\/www.actionlabs.com.br\/#\/schema\/person\/5370fb9e1fff7c7c94f6054016af499f\"},\"headline\":\"Trabalhando com ideias de viabilidade duvidosa\",\"datePublished\":\"2017-07-12T19:33:46+00:00\",\"dateModified\":\"2017-09-15T18:33:22+00:00\",\"mainEntityOfPage\":{\"@id\":\"https:\/\/www.actionlabs.com.br\/insights\/trabalhando-com-ideias-de-viabilidade-duvidosa\/\"},\"wordCount\":243,\"publisher\":{\"@id\":\"https:\/\/www.actionlabs.com.br\/#organization\"},\"image\":{\"@id\":\"https:\/\/www.actionlabs.com.br\/insights\/trabalhando-com-ideias-de-viabilidade-duvidosa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.actionlabs.com.br\/wp-content\/uploads\/2017\/07\/action-labs-insights-12.jpg\",\"keywords\":[\"ideia\",\"impress\u00e3o 3D\",\"inova\u00e7\u00e3o\",\"pivotar\",\"prototipa\u00e7\u00e3o\",\"prototipagem\",\"prova de conceito\",\"teste\",\"viabilidade\"],\"articleSection\":[\"Insights\"],\"inLanguage\":\"en-US\"},{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.actionlabs.com.br\/insights\/trabalhando-com-ideias-de-viabilidade-duvidosa\/\",\"url\":\"https:\/\/www.actionlabs.com.br\/insights\/trabalhando-com-ideias-de-viabilidade-duvidosa\/\",\"name\":\"Trabalhando com ideias de viabilidade duvidosa - Action Labs\",\"isPartOf\":{\"@id\":\"https:\/\/www.actionlabs.com.br\/#website\"},\"primaryImageOfPage\":{\"@id\":\"https:\/\/www.actionlabs.com.br\/insights\/trabalhando-com-ideias-de-viabilidade-duvidosa\/#primaryimage\"},\"image\":{\"@id\":\"https:\/\/www.actionlabs.com.br\/insights\/trabalhando-com-ideias-de-viabilidade-duvidosa\/#primaryimage\"},\"thumbnailUrl\":\"https:\/\/www.actionlabs.com.br\/wp-content\/uploads\/2017\/07\/action-labs-insights-12.jpg\",\"datePublished\":\"2017-07-12T19:33:46+00:00\",\"dateModified\":\"2017-09-15T18:33:22+00:00\",\"description\":\"Uma prova de conceito \u00e9 ainda mais valiosa quando a viabilidade t\u00e9cnica de uma solu\u00e7\u00e3o n\u00e3o \u00e9 certa. Ela pode indicar alternativas surpreendentes.\",\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.actionlabs.com.br\/insights\/trabalhando-com-ideias-de-viabilidade-duvidosa\/\"]}]},{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.actionlabs.com.br\/insights\/trabalhando-com-ideias-de-viabilidade-duvidosa\/#primaryimage\",\"url\":\"https:\/\/www.actionlabs.com.br\/wp-content\/uploads\/2017\/07\/action-labs-insights-12.jpg\",\"contentUrl\":\"https:\/\/www.actionlabs.com.br\/wp-content\/uploads\/2017\/07\/action-labs-insights-12.jpg\",\"width\":1920,\"height\":1080,\"caption\":\"viabilidade action labs\"},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.actionlabs.com.br\/#website\",\"url\":\"https:\/\/www.actionlabs.com.br\/\",\"name\":\"Action Labs\",\"description\":\"Laborat\u00f3rios de Inova\u00e7\u00e3o\",\"publisher\":{\"@id\":\"https:\/\/www.actionlabs.com.br\/#organization\"},\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.actionlabs.com.br\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Organization\",\"@id\":\"https:\/\/www.actionlabs.com.br\/#organization\",\"name\":\"Action Labs\",\"url\":\"https:\/\/www.actionlabs.com.br\/\",\"logo\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.actionlabs.com.br\/#\/schema\/logo\/image\/\",\"url\":\"https:\/\/www.actionlabs.com.br\/wp-content\/uploads\/2021\/04\/logo-actionlabs.svg\",\"contentUrl\":\"https:\/\/www.actionlabs.com.br\/wp-content\/uploads\/2021\/04\/logo-actionlabs.svg\",\"width\":191,\"height\":40,\"caption\":\"Action Labs\"},\"image\":{\"@id\":\"https:\/\/www.actionlabs.com.br\/#\/schema\/logo\/image\/\"},\"sameAs\":[\"https:\/\/www.facebook.com\/actionlabsbr\/\",\"https:\/\/twitter.com\/ActionLabsBr\",\"https:\/\/www.instagram.com\/actionlabsbr\/\",\"https:\/\/www.linkedin.com\/company\/10858112?trk=vsrp_companies_res_name&amp;amp;amp;amp;amp;amp;amp;amp;amp;trkInfo=VSRPsearchId:359698641473909512751,VSRPtargetId:10858112,VSRPcmpt:primary\"]},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.actionlabs.com.br\/#\/schema\/person\/5370fb9e1fff7c7c94f6054016af499f\",\"name\":\"admin\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.actionlabs.com.br\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/secure.gravatar.com\/avatar\/81852456066758229cab77dbccb7cc51?s=96&d=mm&r=g\",\"contentUrl\":\"https:\/\/secure.gravatar.com\/avatar\/81852456066758229cab77dbccb7cc51?s=96&d=mm&r=g\",\"caption\":\"admin\"},\"url\":\"https:\/\/www.actionlabs.com.br\/en\/insights\/author\/admin\/\"}]}<\/script>\n<!-- \/ Yoast SEO plugin. -->","yoast_head_json":{"title":"Trabalhando com ideias de viabilidade duvidosa - Action Labs","description":"Uma prova de conceito \u00e9 ainda mais valiosa quando a viabilidade t\u00e9cnica de uma solu\u00e7\u00e3o n\u00e3o \u00e9 certa. Ela pode indicar alternativas surpreendentes.","robots":{"index":"index","follow":"follow","max-snippet":"max-snippet:-1","max-image-preview":"max-image-preview:large","max-video-preview":"max-video-preview:-1"},"canonical":"https:\/\/www.actionlabs.com.br\/en\/insights\/trabalhando-com-ideias-de-viabilidade-duvidosa\/","og_locale":"en_US","og_type":"article","og_title":"Trabalhando com ideias de viabilidade duvidosa - Action Labs","og_description":"Uma prova de conceito \u00e9 ainda mais valiosa quando a viabilidade t\u00e9cnica de uma solu\u00e7\u00e3o n\u00e3o \u00e9 certa. Ela pode indicar alternativas surpreendentes.","og_url":"https:\/\/www.actionlabs.com.br\/en\/insights\/trabalhando-com-ideias-de-viabilidade-duvidosa\/","og_site_name":"Action Labs","article_publisher":"https:\/\/www.facebook.com\/actionlabsbr\/","article_published_time":"2017-07-12T19:33:46+00:00","article_modified_time":"2017-09-15T18:33:22+00:00","og_image":[{"width":1920,"height":1080,"url":"https:\/\/www.actionlabs.com.br\/wp-content\/uploads\/2017\/07\/action-labs-insights-12.jpg","type":"image\/jpeg"}],"author":"admin","twitter_card":"summary_large_image","twitter_creator":"@ActionLabsBr","twitter_site":"@ActionLabsBr","twitter_misc":{"Written by":"admin","Est. reading time":"1 minute"},"schema":{"@context":"https:\/\/schema.org","@graph":[{"@type":"Article","@id":"https:\/\/www.actionlabs.com.br\/insights\/trabalhando-com-ideias-de-viabilidade-duvidosa\/#article","isPartOf":{"@id":"https:\/\/www.actionlabs.com.br\/insights\/trabalhando-com-ideias-de-viabilidade-duvidosa\/"},"author":{"name":"admin","@id":"https:\/\/www.actionlabs.com.br\/#\/schema\/person\/5370fb9e1fff7c7c94f6054016af499f"},"headline":"Trabalhando com ideias de viabilidade duvidosa","datePublished":"2017-07-12T19:33:46+00:00","dateModified":"2017-09-15T18:33:22+00:00","mainEntityOfPage":{"@id":"https:\/\/www.actionlabs.com.br\/insights\/trabalhando-com-ideias-de-viabilidade-duvidosa\/"},"wordCount":243,"publisher":{"@id":"https:\/\/www.actionlabs.com.br\/#organization"},"image":{"@id":"https:\/\/www.actionlabs.com.br\/insights\/trabalhando-com-ideias-de-viabilidade-duvidosa\/#primaryimage"},"thumbnailUrl":"https:\/\/www.actionlabs.com.br\/wp-content\/uploads\/2017\/07\/action-labs-insights-12.jpg","keywords":["ideia","impress\u00e3o 3D","inova\u00e7\u00e3o","pivotar","prototipa\u00e7\u00e3o","prototipagem","prova de conceito","teste","viabilidade"],"articleSection":["Insights"],"inLanguage":"en-US"},{"@type":"WebPage","@id":"https:\/\/www.actionlabs.com.br\/insights\/trabalhando-com-ideias-de-viabilidade-duvidosa\/","url":"https:\/\/www.actionlabs.com.br\/insights\/trabalhando-com-ideias-de-viabilidade-duvidosa\/","name":"Trabalhando com ideias de viabilidade duvidosa - Action Labs","isPartOf":{"@id":"https:\/\/www.actionlabs.com.br\/#website"},"primaryImageOfPage":{"@id":"https:\/\/www.actionlabs.com.br\/insights\/trabalhando-com-ideias-de-viabilidade-duvidosa\/#primaryimage"},"image":{"@id":"https:\/\/www.actionlabs.com.br\/insights\/trabalhando-com-ideias-de-viabilidade-duvidosa\/#primaryimage"},"thumbnailUrl":"https:\/\/www.actionlabs.com.br\/wp-content\/uploads\/2017\/07\/action-labs-insights-12.jpg","datePublished":"2017-07-12T19:33:46+00:00","dateModified":"2017-09-15T18:33:22+00:00","description":"Uma prova de conceito \u00e9 ainda mais valiosa quando a viabilidade t\u00e9cnica de uma solu\u00e7\u00e3o n\u00e3o \u00e9 certa. Ela pode indicar alternativas surpreendentes.","inLanguage":"en-US","potentialAction":[{"@type":"ReadAction","target":["https:\/\/www.actionlabs.com.br\/insights\/trabalhando-com-ideias-de-viabilidade-duvidosa\/"]}]},{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.actionlabs.com.br\/insights\/trabalhando-com-ideias-de-viabilidade-duvidosa\/#primaryimage","url":"https:\/\/www.actionlabs.com.br\/wp-content\/uploads\/2017\/07\/action-labs-insights-12.jpg","contentUrl":"https:\/\/www.actionlabs.com.br\/wp-content\/uploads\/2017\/07\/action-labs-insights-12.jpg","width":1920,"height":1080,"caption":"viabilidade action labs"},{"@type":"WebSite","@id":"https:\/\/www.actionlabs.com.br\/#website","url":"https:\/\/www.actionlabs.com.br\/","name":"Action Labs","description":"Laborat\u00f3rios de Inova\u00e7\u00e3o","publisher":{"@id":"https:\/\/www.actionlabs.com.br\/#organization"},"potentialAction":[{"@type":"SearchAction","target":{"@type":"EntryPoint","urlTemplate":"https:\/\/www.actionlabs.com.br\/?s={search_term_string}"},"query-input":"required name=search_term_string"}],"inLanguage":"en-US"},{"@type":"Organization","@id":"https:\/\/www.actionlabs.com.br\/#organization","name":"Action Labs","url":"https:\/\/www.actionlabs.com.br\/","logo":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.actionlabs.com.br\/#\/schema\/logo\/image\/","url":"https:\/\/www.actionlabs.com.br\/wp-content\/uploads\/2021\/04\/logo-actionlabs.svg","contentUrl":"https:\/\/www.actionlabs.com.br\/wp-content\/uploads\/2021\/04\/logo-actionlabs.svg","width":191,"height":40,"caption":"Action Labs"},"image":{"@id":"https:\/\/www.actionlabs.com.br\/#\/schema\/logo\/image\/"},"sameAs":["https:\/\/www.facebook.com\/actionlabsbr\/","https:\/\/twitter.com\/ActionLabsBr","https:\/\/www.instagram.com\/actionlabsbr\/","https:\/\/www.linkedin.com\/company\/10858112?trk=vsrp_companies_res_name&amp;amp;amp;amp;amp;amp;amp;amp;amp;trkInfo=VSRPsearchId:359698641473909512751,VSRPtargetId:10858112,VSRPcmpt:primary"]},{"@type":"Person","@id":"https:\/\/www.actionlabs.com.br\/#\/schema\/person\/5370fb9e1fff7c7c94f6054016af499f","name":"admin","image":{"@type":"ImageObject","inLanguage":"en-US","@id":"https:\/\/www.actionlabs.com.br\/#\/schema\/person\/image\/","url":"https:\/\/secure.gravatar.com\/avatar\/81852456066758229cab77dbccb7cc51?s=96&d=mm&r=g","contentUrl":"https:\/\/secure.gravatar.com\/avatar\/81852456066758229cab77dbccb7cc51?s=96&d=mm&r=g","caption":"admin"},"url":"https:\/\/www.actionlabs.com.br\/en\/insights\/author\/admin\/"}]}},"_links":{"self":[{"href":"https:\/\/www.actionlabs.com.br\/en\/wp-json\/wp\/v2\/posts\/615"}],"collection":[{"href":"https:\/\/www.actionlabs.com.br\/en\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/www.actionlabs.com.br\/en\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/www.actionlabs.com.br\/en\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/www.actionlabs.com.br\/en\/wp-json\/wp\/v2\/comments?post=615"}],"version-history":[{"count":4,"href":"https:\/\/www.actionlabs.com.br\/en\/wp-json\/wp\/v2\/posts\/615\/revisions"}],"predecessor-version":[{"id":1230,"href":"https:\/\/www.actionlabs.com.br\/en\/wp-json\/wp\/v2\/posts\/615\/revisions\/1230"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.actionlabs.com.br\/en\/wp-json\/wp\/v2\/media\/1228"}],"wp:attachment":[{"href":"https:\/\/www.actionlabs.com.br\/en\/wp-json\/wp\/v2\/media?parent=615"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/www.actionlabs.com.br\/en\/wp-json\/wp\/v2\/categories?post=615"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/www.actionlabs.com.br\/en\/wp-json\/wp\/v2\/tags?post=615"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}