{"id":620,"date":"2017-07-12T16:34:53","date_gmt":"2017-07-12T19:34:53","guid":{"rendered":"http:\/\/www.actionlabs.com.br\/?p=620"},"modified":"2019-01-04T12:28:23","modified_gmt":"2019-01-04T14:28:23","slug":"priorizando-suas-ideias-foco-no-publico-e-no-problema","status":"publish","type":"post","link":"https:\/\/www.actionlabs.com.br\/en\/insights\/priorizando-suas-ideias-foco-no-publico-e-no-problema\/","title":{"rendered":"Prioritizing ideas: focus on the public and on value proposition"},"content":{"rendered":"<h2><span style=\"font-weight: 400;\">The criterium of idea quality must be the problem to be defined in the immersion phase regarding the customer<\/span><\/h2>\n<p class=\" translation-block\">The success of the ideation phase is related to attentively dealing with the insights from the immersion. An interviewer who knows how to get the most from the interviewee, an observer who understands the spaces left in the routine of the observed party and well-identified records are all fundamental for the data you will use.<\/p>\n<p>With this data, you can have your persona and her journey at hand. And it is here you must keep focusing on, with stimulation to creativity and collaborative activities.<\/p>\n<p class=\" translation-block\">Are you interested in making a PoC with us? Get in touch with us and discover our projects.<\/p>","protected":false},"excerpt":{"rendered":"<p>O crit\u00e9rio de qualidade das ideias deve ser o problema definido na fase de imers\u00e3o para o consumidor em quest\u00e3o O sucesso da fase de idea\u00e7\u00e3o est\u00e1 em tratar com aten\u00e7\u00e3o os insights da fase de imers\u00e3o. Um entrevistador que saiba tirar o m\u00e1ximo do entrevistado, um observador que entenda os espa\u00e7os deixados na rotina [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1227,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":"","two_page_speed":[]},"categories":[1],"tags":[15,56,54,37,16,55,12,57,14],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Priorizando suas ideias: foco no p\u00fablico e na proposta de valor - Action Labs<\/title>\n<meta name=\"description\" content=\"O crit\u00e9rio de qualidade das ideias deve ser o problema definido na fase de imers\u00e3o para o consumidor em quest\u00e3o. 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