{"id":621,"date":"2017-07-12T16:34:53","date_gmt":"2017-07-12T19:34:53","guid":{"rendered":"http:\/\/www.actionlabs.com.br\/?p=621"},"modified":"2021-05-10T11:33:38","modified_gmt":"2021-05-10T14:33:38","slug":"testes-e-prototipacao-como-parte-do-processo-criativo","status":"publish","type":"post","link":"https:\/\/www.actionlabs.com.br\/en\/insights\/testes-e-prototipacao-como-parte-do-processo-criativo\/","title":{"rendered":"Testing and prototyping as a part of the creative process"},"content":{"rendered":"<p><i><span style=\"font-weight: 400;\">In PoC Design the ideation part is far from being the end of the creative phase.<\/span><\/i><\/p>\n<p>On the contrary, it is essential to ensure there is space for creativity in all steps of the way, leaving space for the possibility of improving the original idea (or to totally change it) according to the tests and prototypes. This is why prototypes must be done not as finished products, but as platforms that can be quickly changed during the tests.<\/p>\n<p class=\" translation-block\">Are you interested in making a PoC with us? Get in touch with us and discover our projects.<\/p>","protected":false},"excerpt":{"rendered":"<p>No PoC Design a fase de idea\u00e7\u00e3o est\u00e1 longe de encerrar a etapa criativa. Ao contr\u00e1rio, \u00e9 essencial assegurar o espa\u00e7o para criatividade em todas as etapas, deixando aberta a possibilidade de aperfei\u00e7oar (ou mudar totalmente) a ideia original de acordo com o andamento dos testes e da prototipa\u00e7\u00e3o. Por isso mesmo o prot\u00f3tipos devem [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1226,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":"","two_page_speed":[]},"categories":[1],"tags":[15,39,53,16,12,51,14],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Testes e prototipa\u00e7\u00e3o como parte do processo criativo - Action Labs<\/title>\n<meta name=\"description\" content=\"No PoC Design a fase de idea\u00e7\u00e3o est\u00e1 longe de encerrar a etapa criativa.\" \/>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.actionlabs.com.br\/en\/insights\/testes-e-prototipacao-como-parte-do-processo-criativo\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Testes e prototipa\u00e7\u00e3o como parte do processo criativo - 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