{"id":624,"date":"2017-07-12T16:34:53","date_gmt":"2017-07-12T19:34:53","guid":{"rendered":"http:\/\/www.actionlabs.com.br\/?p=624"},"modified":"2017-09-15T14:58:08","modified_gmt":"2017-09-15T17:58:08","slug":"prototipo-nao-e-mvp-conceitos-que-farao-diferenca-na-sua-prova-de-conceito","status":"publish","type":"post","link":"https:\/\/www.actionlabs.com.br\/en\/insights\/prototipo-nao-e-mvp-conceitos-que-farao-diferenca-na-sua-prova-de-conceito\/","title":{"rendered":"Prototyping is not MVP: concepts that will make a difference in your proof of concept"},"content":{"rendered":"<p><em>From pretotype to prototype, how to test innovation out.\u00a0<\/em><\/p>\n<p><span style=\"font-weight: 400;\">In the 90\u2019s there was a technological race for Personal Digital Assistants (PDA) \u2013 which resulted in today\u2019s smartphones. While big companies focused on planners, the innovator and entrepreneur, Jeff Hawkins, who came from a family of inventors, visualized something that would end up becoming Palm Pilot. \u00a0\u00a0\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To validate his creation, Jeff did not have money to invest in a prototype, which would depend on engineers and time. The solution he found was to test the utility of the product himself, but how could he do it? With a simple wood block, he imagined the size of the gadget. And with papers attached to the surface of the block, he simulated the screens that would be used in each occasion. If someone asked for a meeting, for example, he would take the block and touch it to simulate checking his schedule and entering a notification reminder.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What Jeff Hawkins had at hand was a pretotype, and not a prototype. With this equipment, he knew exactly how he could carry, handle and use the four main features of the gadget (address list, calendar, memorizer and task list). With this simple experiment, he was convinced that he could now go to prototyping because his suppositions about size and function were validated.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Jeff then launched his product and today he is recognized as the co-founder of the great innovation company called Palm Pilot, and has opened the gates for what would 20 years later turn into smartphones.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p class=\" translation-block\">Are you interested in making a PoC with us? Get in touch with us and discover our projects.<\/p>","protected":false},"excerpt":{"rendered":"<p>Do pret\u00f3tipo ao prot\u00f3tipo, como testar uma inova\u00e7\u00e3o.\u00a0 Na d\u00e9cada de 1990 havia uma corrida tecnol\u00f3gica por Assistentes Digitais Pessoais (PDA) &#8211; que resultou nos atuais smartphones. Enquanto as grandes marcas focavam em agendas, o inovador e empreendedor Jeff Hawkins, que era de uma fam\u00edlia de inventores, visualizou algo que viria a se tornar o [&hellip;]<\/p>","protected":false},"author":1,"featured_media":1223,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":"","two_page_speed":[]},"categories":[1],"tags":[45,42,12,44,43],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v22.2 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Prot\u00f3tipo n\u00e3o \u00e9 MVP: conceitos que far\u00e3o diferen\u00e7a na sua prova de conceito - Action Labs<\/title>\n<meta name=\"description\" content=\"Do pret\u00f3tipo ao prot\u00f3tipo, como testar uma inova\u00e7\u00e3o. Ficou interessado em fazer um PoC com a gente? 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