{"id":6876,"date":"2023-08-07T16:34:16","date_gmt":"2023-08-07T19:34:16","guid":{"rendered":"https:\/\/www.actionlabs.com.br\/?p=6876"},"modified":"2024-03-06T09:17:13","modified_gmt":"2024-03-06T12:17:13","slug":"dataviz-e-ux-writing","status":"publish","type":"post","link":"https:\/\/www.actionlabs.com.br\/en\/insights\/dataviz-e-ux-writing\/","title":{"rendered":"3 coisas que aprendi no Bootcamp DataViz sendo UX Writer"},"content":{"rendered":"

A How Bootcamps, em parceria com os queridos da VagasUX, disponibilizaram 5 vagas para o Bootcamp DataViz. Por sorte do destino eu, que nem sorteio de bala ganho, fui uma das contempladas em uma dessas seletivas.<\/p>\n\n\n\n

Com dura\u00e7\u00e3o de 6 encontros, repleto de pr\u00e1ticas e discuss\u00f5es, o curso teve facilita\u00e7\u00e3o de Afonso Lopez, product designer na Ambev.<\/p>\n\n\n\n

Sem mais delongas, vamos aos aprendizados:<\/p>\n\n\n\n

    \n
  1. Dados sem storytelling n\u00e3o ajuda muito<\/strong><\/li>\n<\/ol>\n\n\n\n

    Mais do que ter dados, model\u00e1-los e interpret\u00e1-los s\u00e3o desdobramentos que nos, como UX Writers devemos, ao menos, entender como funcionam.<\/p>\n\n\n\n

    Dica: antes mesmo de partir para o visual, crie um pequeno roteiro do que deseja comunicar. O ideal \u00e9 come\u00e7ar do micro para o m\u00e1ximo. Tenha em mente: para a visualiza\u00e7\u00e3o de dados, temos pouqu\u00edssimo ou quase nenhum espa\u00e7o para textos e microcopies. Utilize da semi\u00f3tica (cores, s\u00edmbolos, \u00edcones, etc.) e arquitetura da informa\u00e7\u00e3o para eliminar o que \u00e9 irrelevante e organizar o que \u00e9 importante para a mensagem e o usu\u00e1rio.<\/em><\/p>\n\n\n\n

    2. Dataviz n\u00e3o \u00e9 s\u00f3 sobre gr\u00e1ficos<\/strong><\/p>\n\n\n\n

    Voc\u00ea sabia que existem centenas de alternativas para um gr\u00e1fico de pizza? Sabe quais os melhores momentos para optar por um gr\u00e1fico de barras? E o treemap? Falando de visualiza\u00e7\u00e3o, \u00e9 instant\u00e2neo pensar que a imagem ser\u00e1 constru\u00edda com apenas um ou dois tipos de gr\u00e1fico, por\u00e9m, existem v\u00e1rias possibilidades para n\u00f3s, UX Writers explorarmos e sabermos exatamente qual utilizar em determinado contexto.<\/p>\n\n\n\n

    Al\u00e9m disso, \u00e9 nosso papel entender e aliviar a carga mental de nossos usu\u00e1rios. Dominando a visualiza\u00e7\u00e3o de dados, conseguimos ter mais uma ferramenta para facilitar a compreens\u00e3o de nossos receptores.<\/p>\n\n\n\n

    Dica: existem diversos sites que podem te ajudar a escolher o tipo de visualiza\u00e7\u00e3o ideal para sua negregado, um deles e o DataViz Project. L\u00e1, voc\u00ea encontrar\u00e1 diversos tipos de gr\u00e1ficos para escolher conforme o prop\u00f3sito de sua mensagem.<\/em><\/p>\n\n\n\n

    3. UX Writers precisam entender sobre dados<\/strong><\/p>\n\n\n\n

    Como designers, umas das caracter\u00edsticas que devemos ter e a curiosidade. \u00c9 indispens\u00e1vel assumirmos a curiosidade no que tange dados, especialmente se estamos alocados em times de produto. Se nossos entreg\u00e1veis est\u00e3o atreladas a metas, KPIs e milestones de neg\u00f3cios, precisamos entender como impactamos isso, quais as alternativas de medi\u00e7\u00e3o.<\/p>\n\n\n\n

    Caso n\u00e3o seja poss\u00edvel ter dados dedicados\/espec\u00edficos sobre Writing ou Design, \u00e9 importante entender as metas do neg\u00f3cio, da empresa e dos setores.<\/p>\n\n\n\n

    Dica: n\u00e3o \u00e9 preciso correr para fazer um curso imediatamente. Inicie ainda que em baby-steps. Converse com o time de dados da sua empresa ou com um colaborador. Caso onde trabalha n\u00e3o exista time dedicado ou esteja em busca de recoloca\u00e7\u00e3o\/migra\u00e7\u00e3o, procure grupos ou v\u00eddeos sobre o assunto. Ampliar seu campo de conhecimento s\u00f3 trar\u00e1 benef\u00edcios e seguran\u00e7a em sua atua\u00e7\u00e3o.<\/em><\/p>\n\n\n\n

    Lidar com escrita \u00e9 trabalhar com a subjetividade e qualitatividade. Li, em Articulating Design Decisions, o seguinte par\u00e1grafo:<\/p>\n\n\n\n

    \n

    They know that they don\u2019t know, yet they still insist their ideas and opinions are right. This is one of the most bizarre parts of our relationship with stakeholders! People will readily admit they are not good at our jobs, yet insist on making changes that we believe will be detrimental to the user experience. They say that they trust us as experts and yet frequently overrule us. (GREEVER, 2020, p.04.)<\/p>\n<\/blockquote>\n\n\n\n

    Todos acreditam que sabem fazer seu trabalho melhor e mais r\u00e1pido do que voc\u00ea. Essa frase pode ser realidade para muitos UX Writers e Designers, nosso trabalho \u00e9 visto como algo f\u00e1cil e r\u00e1pido de ser feito, quando, na verdade, requer muita pesquisa, investiga\u00e7\u00e3o e entendimento de diversas \u00e1reas.<\/p>\n\n\n\n

    Aprender e explorar novas possibilidades de apresentar nosso trabalho e resultado \u00e9 importante para entregar mais valor e visibilidade para nossa atua\u00e7\u00e3o. Por esses motivos, precisamos atualizar regularmente nossa caixa de ferramentas e, definitivamente, a Visualiza\u00e7\u00e3o de Dados vale a pena estar l\u00e1.<\/p>\n\n\n\n

    <\/p>\n\n\n\n

    Artigo por: Isadora Aguiar. UX Writer\/Redatora na Action Labs e mineira de Belo Horizonte. <\/p>","protected":false},"excerpt":{"rendered":"

    A How Bootcamps, em parceria com os queridos da VagasUX, disponibilizaram 5 vagas para o Bootcamp DataViz. Por sorte do destino eu, que nem sorteio de bala ganho, fui uma das contempladas em uma dessas seletivas. Com dura\u00e7\u00e3o de 6 encontros, repleto de pr\u00e1ticas e discuss\u00f5es, o curso teve facilita\u00e7\u00e3o de Afonso Lopez, product designer […]<\/p>","protected":false},"author":1,"featured_media":6878,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"content-type":"","inline_featured_image":false,"footnotes":"","two_page_speed":[]},"categories":[1],"tags":[],"yoast_head":"\n3 coisas que aprendi no Bootcamp DataViz sendo UX Writer - Action Labs<\/title>\n<meta name=\"description\" content=\"Data Visualization e UX Writing tem rela\u00e7\u00e3o? Existe algo em comum entre essas suas disciplinas? 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