One of the biggest mistakes in the ideation phase is to get too deep into our favorite ideas. This can kill your best idea – which can be the next one.
Ideation is the second phase in Design Thinking. We have been in immersion so far, searching and collecting information about the problem. With this information at hand now it is time to get down to practice: post-its at the table, colorful pens and a lot of collaborative energy.
In the ideation phase, the goal is to think outside the box, presenting ideas with no previous judgement and with no limits, so that they can serve as tips for collective insights. By means of stimulation tools and preferably with several profiles of people involved, a real brainstorming begins.
However, it is important to leave your ego outside the room. No idea here is to be considered better than the next one. So, the less time you spend discussing about the same idea, the more time you will have for the next new insights.
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