Creation and execution of strategies involving Online Media, Inbound Marketing, Branded Content, and any other user attraction and relationship tool. Focus on the quality of generated leads and ROI optimization.
Analysis of user motivations, desires, and needs provided by the product. Understanding the communication factors involved, and the consumer's perception of brand and value.
Co-creation of new products and services. Diagnosis and analysis of current services, remodeling, and search for new markets, with a user-centric view.
Creation of functional prototypes and proof of concept. Usability tests, graphical and service interfaces, and all touchpoints that make up the user experience.
User experience analysis throughout the process - knowledge, acquisition, service, after-sales. Usability, information architecture, prototyping, and interface design.
Product specification and recommendations based on prototypes and tests performed. Service models, service blueprint, and other essential processes for the implementation of the new product or service at scale.