PoC Design
POC DESIGN: SPEED AND ACCURACY
Proof of Concept (PoC) Design is a way to test if your innovation is genuinely necessary and desired by consumers. How? By following five steps, which we'll discuss shortly.
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Immersion
Put yourself
IN THE CONSUMER'S SHOES
You don't want to discover solutions that already exist, do you? So, don't look at the competition. Get out in the field to observe and understand how your consumer behaves.
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Ideation
In this symphony of ideas, be the conductor, not the melody
Forget about the product. Focus solely on the consumer and generate the maximum number of solutions for that problem. Then, question the feasibility of each one.
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Prioritization
WHAT IS THE IDEA WITH THE HIGHEST POTENTIAL?
You should narrow down the scope until you reach the true essence of the product/service. Trim away all the excess and retain only what solves the problem.
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Prototyping
Move quickly, trial promptly, and acknowledge errors swiftly
Let this be your new mantra. The faster you test, the faster you'll identify errors and make corrections.
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Pilot
The capstone stage
(but not the endgame)
Don't be mistaken: the pilot stage is not the final phase but a part of the creative process. Here, you will refine the original idea or even change it completely.
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Innovation now!
PoC Design is the perfect model for those in a hurry to innovate. You can apply it to your next project or that project that is happening. After all, why wait to innovate, right?
