Action Labs began the year with news. Since January, we are responsible for the creation and execution of strategies focused on branding for ConectCar, an automatic payment service for tolls and car parks for cars, trucks, buses and vans.
By means of a device that is inserted inside the sticker, automatic gates are able to open for vehicles. ConectCar has more than 900 partner car parks and is present in all toll roads in Brazil, which allows users to go by without having to get tickets or money.
Using the expertise of Action Labs in user acquisition, the main goal is to contribute to the strengthening the brand and its relation to the public of interest of the company.
One of the actions that was already performed in the first month was destination marketing― a concept in which users are impacted while they are commuting ―, using Waze.
With the Takeover, a banner that pops while the vehicle is completely stopped, specific communication strategies were used for each segment, in addition to A/B testing with all type designs and images related to the moment when the segment is being used, for example: malls, parking lots and Ipiranga service stations.
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