
Bright Auto Dash
Bright Auto Dash is the complete competitive intelligence platform for the automotive market.
A journey from Ushuaia to Alaska aimed at driving sustainable initiatives along the route and promoting the ESG agenda globally, with real-time broadcasting and the support of major sponsors.
The client wanted to create a way to support and give visibility to people and initiatives of all sizes that are relevant in terms of environmental, social, and governance factors. To strengthen the relationship between civil society initiatives, organizations, and public managers.
This was transformed into Truman Stakeholders, a marketplace for buying and selling waste through the generation of digital currency: SEEDS. Valid for individuals and companies, the platform accelerates the UN's Sustainable Development Goals and boosts various initiatives.
The project was supported by an expedition crossing the Americas in a fully sustainable manner, with relevant supporters and real-time broadcasting in an online logbook.
Action Labs was involved in the entire process: from concept creation, content production, the design of the logbook connected to a comprehensive experience map, to the implementation of the Marketplace and content creation, and participating in the development of the Truman Stakeholders business model.
Discover the Make & Deliver da Action Labs. User-centered decisions, expertise, and agile processes.
A model that increases the success rate of startups and the return on investment for investors.
Bright Auto Dash is the complete competitive intelligence platform for the automotive market.
In addition to the business modeling of the new service, check out the result of this PoC Design process and the visual prototype of the new platform.
A partnership to inspire people to live in a different way, understanding their goals, limits and wishes of each user.