The only television network in Paraná that covers all municipalities in the state, the Rede Massa Portal gained a totally new look, optimized for mobile and with geolocated actions, ensuring the best browsing experience for the user


A portal designed for the user experience

Designed in mobile first, method where the focus of project development web is aimed at mobile devices, the new portal offers a personalized experience for users:

Geolocation: The home, content and programming are customized for the five regions of Paraná, according to the location of access to the site.

Second screen concept: The site tracks television programming, so while watching, viewers can check related content directly on their smartphone screens or tablets.

Discover the new Rede Massa portal

Evolutionary strategy

The challenge accepted by the team Action Labs was to develop a modern portal, that would help to unify and further consolidate the brand that is already present in the daily lives of the people of Paraná.

The technological base of the site was developed in a modular and evolutionary way, in a format optimized for news, with text and audio content, also allowing the creation of thematic channels and sponsored content.