Woork
Check out the result of this naming, logo, and launch project, which included the creation of a visual identity and user acquisition.
RETERRA
Reterra is a product composed of Vegetal Earth for domestic and professional use, made from organic compost and capable of generating many fruits for you and the environment. It is produced and packaged by TSA – Environmental Systems Technology, Action Labs client and told the work of our design, usability and digital content team.
BEAUTIFUL ON THE OUTSIDE, SUSTAINABLE ON THE INSIDE
Reterra is the end product of an entire class II organic waste collection and composting process. To reach the market, Action Labs needed to develop a naming, logo and visual identity project that communicated its strengths, its correct use and restrictions.
The second step was to develop packaging capable of delivering a quality product to the market with its own characteristic of sustainability. We also created a website to talk about the product to users who had access via the QR code printed on the packaging, thus shortening the channel between the customer and the company.
