Reterra
Action Labs was responsible for launching, naming, logo, and visual identity development, including packaging and hot site.
Topview
TOPVIEW is a magazine from Curitiba with a monthly circulation of 7,000 copies, focused on Curitiba's social elite. It covers topics such as gastronomy, fashion, culture, style, and trends. In addition to its print format, it also has a digital portal and a presence on social media.
#portal
#magazine
#visualidentity
CHALLENGE
Bringing the experience and quality of the print magazine to the digital
In 2021, the magazine underwent a visual reformulation intending to reposition the brand in the digital environment and provide a totally new browsing experience for the user. One of the team's challenges was to transport the essence of the printed magazine to the online environment, providing the results that the format requires with more responsiveness in navigation: the site was 100% planned under the Mobile First concept, which imposes a minimalist and focused vision in content, optimizing interaction via cell phones both for searching and viewing subjects and for interacting with podcasts, interviews, and expert opinion. The new design was inspired by following the trend of international digital magazines, gaining a more fluid and clean appearance, which highlights the cuts and editorial lines.
TOPVIEW also included browsing stories, which has already become practical in several segments even outside of social networks. Along with the news, the shopping section has a curatorship of selected products, creating a direct connection with online stores and places of purchase, valuing quality for those who have the portal as a reference on the subject.
#Project completed in 3 months.
#Planning, creation and implementation.
# New online placement consolidated.
