
Topview
In 2021, the magazine underwent a visual reformulation with the objective of repositioning the brand in the digital environment and providing a totally new browsing experience for the user.
Mobnex is a platform that supports mobilization, campaign logistics, engagement and fundraising in a broad way, enhancing the performance and increasing the chances of victory for an entire party or coalition, in each of the campaigns.
This system, conceived from experiences exchanged with the team of US President Barack Obama, is an empowerment system for all participants, which gives control to the campaign coordination team, and at the same time, the ability to activate all of them. involved.
An application with gamification strategies connects the entire team to the campaign, assigning weekly action goals, sharing information in real time and valuing the most active mobilizers.
A centralized dashboard gives a global view of all campaigns, activities by city, state region and past performance, and allows immediate mobilization to local, regional or national flash mobs.
In 2021, the magazine underwent a visual reformulation with the objective of repositioning the brand in the digital environment and providing a totally new browsing experience for the user.
Action Labs was responsible for launching, naming, logo, and visual identity development, including packaging and hot site.
Action Labs has developed a smart glucose measuring device, which works in an integrated manner with the Ei, Doctor! platform.